Activia launches their new product, Activia with cereals, and the brand has trusted us to produce the ads for Spain and Portugal.
To create an atmosphere with a lot of light, cozy, natural and fresh. To accomplish this we did a casting in Barcelona and Madrid to find 4 girls that would generate a special bond of complicity that was essential for this piece.
With a team of 30 people, with 2 home economist specialists. A team made of camera, illumination, styling, makeup, hair dress and above all art direction, which transformed the blank space into a house that was logic with the story and the product.
We are very proud of this project, and the product is super tasty!