2017 has just started, and with it good intentions. Maribel Verdú invites us to the Activia Challenge during 14 days, with this new campaign for tv and social networks.
The name of the campaign is “join the Activia challenge”, and the project had some challenges of its own. Days before Christmas, Vinizius YR agency Barcelona, suggested us for this project. To do a series of ads for TV and internet to shape the campaign that has just begun on national level.
One week to pre produce, Christmas right in the middle and 2 intense shooting days in Madrid. With a great crew we managed to do the impossible, possible, as we like it and as it should be. A project that was composed of several winners and nominees to the Goya. Gracia Querejeta, one of our last director’s incorporation, directed her already well known actress Maribel Verdú, Juan Carlos Gomez as a DOP and the result is right here so you can see it. An achievement and a pleasure. Thanks to the whole crew, brand and agency for trusting Glassy with this project.