Font Vella has created a platform “Eres Impulso” to help women pushing social projects. The agency responsible of the brand, commission us to realize the “kick off” piece to launch the product and give it popularity.
Create a piece, with real people and real stories which attracts as a spot.
For this we decided to do a casting of women with real projects and interesting stories. We interviewed more than 50 candidates with the help of Nacho Gómez-Gómez, the director of this piece. After a hard selection, we studied deeply their projects and how to create a piece that could explain their actual projects but at the same time that would invite people to use and join this platform.
A very real and close project where the emotions where all over. We hope we were able to transmit the same as what we felt being part of this project.