HAIER

Meet the Haier family

HAIER

Meet the Haier family

The Keenfolks agency, one of the most breakthrough agencies of the moment, commissioned us to create a series of 7 commercials for the technology brand HAIER. Haier presents its new range of technology with a family saga of seven commercials broadcasted online. Each product is presented in a familiar environment and each story is connected with the others, until reaching at a final puzzle where the products of haier are the real protagonists.

The Challenge
With a month of pre-production, we generated 7 unique stories interlaced between them, which happened in the same house, to present the whole range of products, in a tone of humor. We performed several casting calls to select all the characters of each story, we searched a location effective enough to generate all the space needed and be able to concentrate on the entire production for 4 consecutive days of shooting.

Outcome
The final product is of great visual impact. It tell us the different adventures inside a family and their daily interaction with the products of Haier. One of our best filmmakers, Nacho Gomez, was able to express with humorous notes the daily scenes around this family at the same time be able to weave the benefits of Haier products in its story.

Directed by:
Nacho Gomez
D.O.P
Olmo Sobrino
HAIER - HaierV5
HAIER - Android TV
HAIER - Watch Phone SOS
HAIER - Chromebook
HAIER - PAD 971
HAIER - EZ Phone
Behind the scenes