For a second year in a row, the agency with more impact, The Keenfolks, commission us to create the audiovisual campaign of the Scalibor and Bravecto products of MSD.
Tell a story in 4 shots, only with acting and look, with a touch of humor for a global campaign, making it unique in its category.
All of the agency creative team along side with the director Albert Pintó worked very hard at the Art department of the Look and in the characterization of the characters. 2 intense days of filming between the plató and exteriors, with a team specialized in filming animals, great actors, incredible dogs and a fantastic team have make this piece a reality.
We would like to have a special mention to the great work from the Art department for building from scratch the decorations in a short amount of time. Once the filming was finished, postproduction started. A team for postproduction, specialists in 3D, did a mapping of the faces of the dogs to create human expressions, without deforming them and keeping their naturalness. Additionally a music track was made specially for this campaign.
Being part of ambitious and original projects its always an great honor. Make sure to check out the Making of.