When a brand carries decades of history, every change in its identity must be both respectful and bold. OCB, one of the world’s most iconic rolling paper brands, entrusted us with the mission of unveiling its new unified packaging, a design that brings together all its past variations into one single, modern look.
The challenge was clear: how to present the transition to a new packaging without losing the strong emotional connection that generations of consumers have built with the brand.
In collaboration with the creative minds of Dedo Ciego, we developed a visual narrative that celebrates the brand’s legacy while highlighting the simplicity and modernity of its new design. Through a dynamic audiovisual piece, we explored the evolution of OCB’s packaging over time, converging into one cohesive identity.
The final spot is not only a commercial video, it’s a journey through time, where OCB’s heritage meets its future. A powerful reminder that innovation can embrace tradition, and storytelling can elevate design.
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