Juan Pablo Caballero

Juan Pablo has a very atmospheric approach to advertising. With a strong background in cinema, he is always looking to find the narrative in the simple, and the magic in the everyday. He is also a longtime rock climber who has traveled mountains and remote landscapes where he captures the visual treasures of adventure. This lifestyle influences his work and allows him to create atmospheric, film-like pieces where products seamlessly blend into different realities as naturally as possible. He has an awarded career, he started directing at a very young age, and in his second year won El Ojo de Iberoamérica for best director at the local market. Since then, he has been shooting lots of ads, and short films that have been selected in many festivals around the world, like Clermont-Ferrand, Palm Springs or La Habana, among others. His clients include Coca Cola, Renault, Visa, Movistar, Claro, & General Motors. He’s specially driven for lifestyle, sports, comedy and cars, and also likes to operate camera.