4 Spots, Zero Cameras, 100% AI. The Affinity Case.

A cat food commercial just proved that the future of advertising (in some cases) no longer requires a film shoot.

Affinity asked us for something that, two years ago, would have been science fiction. They had an already-shot commercial for their Natural Trainer line of dry cat food. The large packs, the kibble. A real production, with actors, with cats, with built sets, with the entire traditional process behind it.

And they told us: we want new Natural Trainer spots for wet food. But without shooting anything.

Nothing. Zero cameras. Zero crew. Zero shooting days.

And we did it.

• New characters (Unlimited rights): Using that original spot, we removed the people who appeared and generated 100% new people using AI, without training it on the original actors.
• Product swap: We changed the product, switching from dry food packs to wet food packs.
• New sets: We expanded the sets that already existed in the original shoot, creating new rooms in the same house that were never actually filmed.
• New animal acting: We generated new cat movements, for both adult cats and kittens.

The product was key. To make the wet food packs and the food falling into the bowls look absolutely real, we worked with photos and videos of the physical product sent by the client.

We did a real-world exploration, testing different angles and product behaviors on camera, and with that, we trained the AI so the generation would be faithful to the real product. It’s not about making things up. It’s about starting from reality to generate with precision.

The result: 4 final versions delivered. 2 new spots, each in 2 different lengths. All in one month of work. A traditional shoot to achieve the exact same thing would have taken twice the time and more than double the cost. And the spots are already live on YouTube.

It’s not an experiment. It’s not an internal test. It’s a real production, published, for a real brand.

Want to see the result and the full case study?