When the &Rosàs agency called us to propose this project, we immediately connected. It was going to be the project where Glassy would deploy all its innovative potential.
The challenge was enourmous. We had to represent how light behaves through a prism in a space where the SUV Cupra Formentor VZ5 could show off. We created a team with Jari as director, Hamil industries & Estrella Benito in conceptualization and artistic development, and Jose Luis Bernal as director of photography.
Cupra CZ 25
BUILDING THE IMPOSSIBLE
How We Created Giant Prisms and a 20m Pool to Capture Light Like Never Before
We set out to capture how light interacts with a prism, but standard prisms were too small—we needed them over 2.5 meters tall. Since they didn’t exist, we built 12 giant custom prisms, each crafted to perfectly break white light into its full spectrum. To achieve a seamless 180º reflection of the car, we constructed a 20m x 20m water pool, amplifying the visual impact.
The final challenge? Conveying speed and acceleration within a controlled set. How did we do it? That’s our secret. The result: weeks of preparation, two intense shoot days, and a striking visual masterpiece.
A vision in motion
The spot and the story behind its creation
This project pushed creative and technical boundaries to bring an unseen concept to life. The final spot showcases the striking interplay of light, reflection, and motion, while our Behind the Scenes video, led by Jari and our in-house team, unveils the challenges and ingenuity behind the production.
We want to highlight the incredible creative and production team of &Rosàs, Estrella Benito, and Pablo Barquín (Hamill Industries), who collaborated with us from the very start to turn this visionary idea into reality.