Jota Aronak
Aronak grows between music videos and fiction. He has not been related to advertising and that gives him a unique style and a differentiating stamp. He likes to throw himself on the ground and jump out of cars while running with a camera in his hand, he has more than 60 works between major artists and record labels as well as more than 20 international awards. In his jump to advertising, he directed important campaigns for brands such as Nike, Toyota, Amnesty International, Amazon.... He also shot his first fiction feature film, with which he won the award for best new director in Toulouse and was selected for the Seminci.
Directing actors is one of his strong points, as well as storytelling. He is a film director, big or small, with a characteristic and very personal humor. Sometimes, when the script allows it, he manages to be epic, emotional and thought-provoking.