Gemswell Society
Directed by Yago de la Sotilla
Pepsi x Nil Ojeda
Directed by Javier Zarza
Pepsi x Nil Ojeda
View project: Pepsi x Nil Ojeda
Hybrid production house. Craft leads. Technology follows.
We make advertising content with the latest technology, held to three standards: control, craft and efficiency.
Control, craft and efficiency
Control
Generative AI is fast, and it can also make decisions that are not its to make.
Craft
Authorship, point of view and realism.
Efficiency
Budget and time go to what ends up on screen.
Projects
Hybrid + Full AI
Škoda
Directed by Mister Nitch
Affinity Kitten
Directed by Miki Durán
Pescanova
Directed by Javier M. Carrera
Gemswell
Directed by Yago de la Sotilla
Pepsi x Nil Ojeda
Directed by Javier Zarza
OCB Rolling Revolution
Directed by Ene Fariña
1 / 7
Innovation
Repsol x Dakar
Directed by Javier M. Carrera
Sanex Therapy
Directed by Justin Dickel
Cupra Connect
Directed by Carles & Héctor Mas
Cupra VZ5
Directed by Jari
McDonald’s McAuto
Directed by La Fama
ISDIN Retinal
Directed by Andrea Bielsa
Seat Connect
Directed by Carles & Héctor Mas
ColaCao Despertador
Directed by Andrea Bielsa
OCB Rolling Revolution
Directed by Ene Fariña
Sabadell
Directed by Bernat Lliteras
1 / 10
Cars
Cupra Connect
Directed by Carles & Héctor Mas
Repsol x Dakar
Directed by Javier M. Carrera
Cupra VZ5
Directed by Jari
FCB x CUPRA
Directed by Pablo Robert
Seat Connect
Directed by Carles & Héctor Mas
Volkswagen Golf GTI
Directed by Georgette Pascual
Jeep
Directed by Isis Malpica
Škoda
Directed by Dani Torres
1 / 8
Production house: live action, hybrid or full AI
Glassy Films is a production house founded in 2011, with more than 600 campaigns for agencies and global brands. We work from Barcelona and Madrid.
Before choosing tools, we study each project and decide what gets shot on camera, what gets generated and what gets composited. The answer can be a traditional shoot, a hybrid production (live action + AI) or a full AI piece.
A studio for every need
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Tasty Studio
Tabletop for food, drinks, beauty and cosmetics.
tastystudio.tv (opens in a new tab) -
KONTENT
Social content for growing consumer brands.
kontentxkilos.com (opens in a new tab) -
IDEM
Hyper-realistic digital doubles of real people for advertising.
idemclones.com (opens in a new tab) -
DotFive
Service production for companies and brands coming to shoot in Spain.
dotfive.tv (opens in a new tab)
Agencies and brands we work with
Let's work together
Tell us about your project and we will tell you how we would make it.
