Volkswagen Golf GTI, directed by Georgette Pascual

Volkswagen Golf GTI

Directed by Georgette Pascual

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Indoor Explosions & Drifting

Volkswagen came to us with this challenge
A Golf GTI drifting indoors, knocking over a massive Christmas tree and sending it “flying to kingdom come.” All, of course, in a stylish, polished, and visually stunning way, just as we always do. And all within less than two weeks.

After some intense research and development, alongside drifting specialists and special effects experts, we pulled off this project. Working with the agency DDB and under the direction of the amazing Georgette Pascual, we produced this series of videos and photographs for the Golf GTI’s Christmas campaign.

Volkswagen Golf GTI shoot: crew silhouettes around the car and a Christmas tree in the studio
Volkswagen Golf GTI making of: crew members watching the take in a blue-lit studio
Volkswagen Golf GTI shoot: camera on a slider framing a decorated Christmas tree in the studio
Volkswagen Golf GTI shoot: camera facing the car, headlights on, through haze under a large softbox
Volkswagen Golf GTI with headlights on in a hazy studio, drift marks on the floor
Volkswagen Golf GTI shoot: the car drifts through smoke past a Christmas tree
Volkswagen Golf GTI shoot: camera operator on a low slider among apple boxes, crew behind
Volkswagen Golf GTI interior: steering wheel, digital cockpit and tartan sports seats
Volkswagen Golf GTI front with lit headlights and a Christmas tree in the misty studio
Volkswagen Golf GTI shoot: cameras ready while the crew talks beside the black car
Volkswagen Golf GTI shoot: crew silhouettes behind the cameras as the car is prepped
Volkswagen Golf GTI shoot: crew prepares the car on a drift-marked studio floor
Volkswagen Golf GTI shoot: camera on a wheeled tripod alone in a dark, smoky studio
Volkswagen Golf GTI shoot: crew silhouettes, monitor and camera in a smoky studio
Volkswagen Golf GTI under a giant overhead light, drift marks covering the studio floor
Volkswagen Golf GTI from behind, tail lights on, under a large studio softbox
Volkswagen Golf GTI shoot: crew members talking by the monitor next to the car
Volkswagen Golf GTI shoot: crew around the monitor and camera, Christmas tree and car behind
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