Glassy presents its new innovation project.
ISDIN Retinal’s international product launch.
TV spot + 3D demo + Digital content + Photography + Celebrity.
The Challenge
Think, design and build a premium environment in accordance with the values of the brand and the characteristics of the product.
We carried out an in-depth investigation into how light and camera behave in front of mirrors and reflective materials. We tested various types of motorized cranes, camera configurations and light reflections.
Don’t miss the “Making of” where we explain and show all the details.
The Spot
The commercial stands out for its nighttime atmosphere, enriched with golden sparkles that reflect the tone of the product. Emphasis is placed on beauty, with lighting that enhances texture and skin vitality.
The objective is to disorient and fascinate the viewer, using the play of mirrors in an immersive aesthetic experience.
Spanish top model celebrity Judit Mascó is our main character, providing authenticity and elegance, key to enhancing the product quality and exclusivity.
Behind the scenes video
