ISDIN Ureadin, directed by Andrea Bielsa

ISDIN Ureadin

Directed by Andrea Bielsa

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How We Created ISDIN’s Latest Campaign

We recently wrapped up an exciting project for ISDIN, where we shot two TV spots, plus a bunch of photos and videos for social media. It was an intense but rewarding two-day shoot in a studio, where we had both the photo and video teams working in parallel. Coordination was key!

In total, we delivered 50 assets:

  • 4 TV spots
  • 36 stunning photos
  • 10 social media videos

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Behind the scenes

We worked with four incredible models, not just for their looks but for their amazing energy and attitude. And let us tell you, the entire team went all out to make this happen! Everyone gave it their all, and the result speaks for itself.

Check out the wonderful behind the scenes pictures.

BTS Photos

Isdin Ureadin shoot: camera operator filming two models in the studio, seen through the set
Isdin Ureadin shoot: crew around the camera as two smiling models pose beside the monitor
Isdin Ureadin shoot: a model rests in a robe between takes under the studio lights
Isdin Ureadin shoot: crew member with headphones watching two smiling models on the monitor
Isdin Ureadin shoot: crew member preparing a white tabletop set with small glass props
Isdin Ureadin shoot: crew member watching a close-up of two models on the monitor
Isdin Ureadin shoot: two models pose on the white set as the team watches the monitor
Isdin Ureadin shoot: team at their laptops below a monitor showing two smiling models
Isdin Ureadin shoot: camera crew filming two models in the white infinity studio
Isdin Ureadin shoot: two team members follow the take from video village with a laptop
Isdin Ureadin shoot: four models embrace in front of the camera, framed on the monitor
Isdin Ureadin shoot: art department placing acrylic blocks on a glass table for product shots
Isdin Ureadin shoot: production team working on laptops in the wardrobe and production room
Isdin Ureadin shoot: crew member placing product on an acrylic tabletop under a large softbox
Isdin Ureadin shoot: makeup artist touching up a model's eye before a take
Isdin Ureadin shoot: crew member arranging Isdin bottles and tubes on an acrylic table
Isdin Ureadin shoot: crew member placing an Isdin jar on a motorised turntable
Isdin Ureadin shoot: technician at a laptop beside a monitor showing a model's portrait
Isdin Ureadin shoot: model in silhouette, backlit against a large grid diffusion frame
Isdin Ureadin shoot: two crew members reviewing the storyboard pinned to a board
Isdin Ureadin shoot: camera operator filming a model holding up a product in the white studio
Isdin Ureadin shoot: camera operator with a body-mounted camera rig waiting on the white set
Isdin Ureadin shoot: production team at their laptops in the base room between takes
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