Glassy uses AI for the first time.
The possibilities of artificial intelligence are endless. It is in our hands to know how to use it with creativity and wit in this new era of innovative audiovisual production.
OCB Rolling Revolution is just about this. Our aim was to tell the story of the brand through innovation. The history of paper is the essence of this project and OCB’s reason for being. Thanks to the COMMON SENSE agency, we had the opportunity to produce this innovative piece.
Director Enelio Fariña has given meaning to this production. With a powerful visual narrative, hosting various historical eras, Ene has designed a story to attract the viewer’s attention showing the human and emotional connection of the characters.
Discover how we did it
We wanted to capture the essence of the paper’s history and bring it to life in a memorable way. We found a historic, industrial mill where paper production has taken place for centuries, which we used as our main filming location. We needed to shoot in many different places and times, so we decided to rely on artificial intelligence to create unique background images impossible to generate manually, like ancient Egypt or a North American city in 1960.
Watch the behind the scenes video.
Behind the scenes
