Heinz Lauches its new product, tomato frito, and the agency WUNDERMAN THOMSPON trusted Glassy for the production of its international campaign.
The challenge. Think, design, build and pre-produce in less than 2 weeks not only the main spot, but also many different cut downs, social media content and key visuals, to then shoot it all during 2 days.
How we did it?
We had 4 units working simultaneously. Main unit commanded by Bernat Lliteras, directing the film, while Mike Palafox through the second unit directed the food scenes, providing his style and consistent direction in all tabletop shots. Third unit by our GLASSY’s in-house team for digital social media assets called “fritomania» and fourth unit by photographer Josep Maria Roca for the key visuals.
Regarding the locations, we rented a castle in the middle of the woods where we build all the different sets and stages as if it were a huge studio. Also we shoot in a spectacular house and in a real supermarket. Last but not least, we had a great casting and an outstanding crew of art, production, product specialist, camera & light.
“All of it directed by the one and only Bernat Lliteras.”
The Spot
The result has been an extremely aesthetic, minimalist and colorful commercial. typical of Heinz, with a touch of a very german humor.
After all we had great fun.
Proof of it is our behind the scenes video. Don’t miss it!