Turning Football players into Content Creators.
When Midea, teaming up with Sevilla FC, called us for this project, we knew time would be an issue to fight with. But that’s where KONTENT comes in. Our team stepped onto the project with a clear playbook: create high-performing digital content in record time, without compromising creativity. With less than 20 minutes per player, we directed them through a «true-crime» style story, to resonate on social media.
The result
A playful campaign that brings out the lighter side of the Sevilla squad while keeping brand storytelling sharp and on-target. Produced by KONTENT, our specialized unit for fast, agile and effective content production. When speed meets strategy.
What they said
“This campaign reflects our vision very well: creating relevant content that connects brand, product and emotion. Working with Midea and Sevilla FC has been a great experience”
Jorge Fraile · Managing Director, NSN
12 Jun 2025 (opens in a new tab) · Translated from Spanish
