Shooting without shooting
The energy drink ad we produced without a single camera.
Trial, error, repeat. And then… something clicked. After the success of our first AI-generated manifesto film, «The Death of Visual Evidence», we wanted to go even further: could we actually produce a full commercial using only artificial intelligence? We called one of the sharpest directors out there, Pedro B. Abreu, and said:
“Let’s make an energy drink commercial…
but let’s not shoot a single frame.”
And so we did. In less than a week, our in-house generative AI team brought this entire piece to life — from scratch. Concept, image, edit, voice, music, rhythm… all built with AI tools and creative precision.
You might love it. You might hate it. That’s not the point. What matters is this: we’ve already wrestled with the challenges, and cracked most of the solutions, for nearly every type of shot.
Combine that with our background in real-world high-end production, and you get something truly powerful. So when you’re ready to experiment with hybrid spots, or go fully AI, you know who to call.
