Director Ruben Latre on set next to a film camera on a dolly, with his camera operator behind
Close-up portrait of Ruben Latre with his hands in front of his mouth
Ruben Latre in profile on an outdoor set beside an Arri film camera

Ruben Latre

Ruben Latre is a director and cinematographer specializing in tabletop and macro photography. Born in Barcelona and self-taught, he spent more than twenty years working out of New York City before returning to Spain, where he continues to shoot for brands all over the world.
He is a master of epic visuals: extreme close-ups, melting chocolate, flying hazelnuts, luscious ice cream, magical kitchen moments cooking pasta and splashing liquids.
His work blends a craftsman's approach with strong cinematic flair. Clients include Kinder Bueno Ice Cream, Kinderini, Ferrero Ice Cream, Motta, Ghirardelli, Lindt, Barilla, Maggi, Modelo, Almarai and Vecchia Romagna.
In addition to tabletop, Ruben is an internationally awarded film, commercial and documentary director. His first campaign, Imposible for Sacyr, earned him a Best New Director nomination at the APCP in Spain, an award he won that same year with a spot for the Sitges Film Festival. He has filmed with celebrities including the Spanish National Team for Iberdrola, Keke Palmer and Morris Chestnut for Verizon and Byung-Hun Lee for Lifeplus. His work has also been featured as a Vimeo Staff Pick and in SHOOT's New Directors Showcase in New York City.

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Selected works by Ruben Latre

Kinder Bueno Ice Cream, directed by Ruben Latre

Kinder Bueno Ice Cream

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Barilla Master Class, directed by Ruben Latre

Barilla Master Class

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Motta That Sudden Alchemy, directed by Ruben Latre

Motta That Sudden Alchemy

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Ghirardelli, directed by Ruben Latre

Ghirardelli

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Delacre Cookies, directed by Ruben Latre

Delacre Cookies

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Vecchia Romagna, directed by Ruben Latre

Vecchia Romagna

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