Indoor Explosions & Drifting
Volkswagen came to us with this challenge
A Golf GTI drifting indoors, knocking over a massive Christmas tree and sending it “flying to kingdom come.” All, of course, in a stylish, polished, and visually stunning way, just as we always do. And all within less than two weeks.
After some intense research and development, alongside drifting specialists and special effects experts, we pulled off this project. Working with the agency DDB and under the direction of the amazing Georgette Pascual, we produced this series of videos and photographs for the Golf GTI’s Christmas campaign.
What they said
“Campaigns like ‘Desearás carbón’ are yet another example of our ability to innovate and surprise”
Albert Casamitjana · Marketing Director, Volkswagen Spain
13 Dec 2024 (opens in a new tab) · Translated from Spanish
In the press
- Control Publicidad Volkswagen hace un guiño navideño con su nuevo "Negro Carbón" 12 Dec 2024 (opens in a new tab)
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El anuncio de Volkswagen que hará que todos quieran recibir carbón esta Navidad 12 Dec 2024 (opens in a new tab)
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Golf GTI: esta Navidad desearás carbón 13 Dec 2024 (opens in a new tab)
- El Publicista Estas Navidades te portarás mal con el Golf GTI 13 Dec 2024 (opens in a new tab)
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Volkswagen y DDB anuncian que portarse bien será muy difícil en Navidad
13 Dec 2024
(opens in a new tab)