This is one of those projects that make this profession worthwhile
A short 90″ film made to move you.
Thanks to the creative agency &Rosàs, who trusted us to help convey Alsa’s new positioning and purpose with the campaign “Nos mueves” (You move us).
The trade magazine Marketing News headlined its article “The emotional Alsa ad that moves you from the inside”. Our director Sonia Ramirez, with the collaboration of Humbert Aparicio, led this beautiful project.
Six shooting days over two weeks, travelling through Oviedo, Bilbao, Granada and Madrid.
What they said
“People may forget where they were going when they travelled with Alsa. But they never forget why they made that trip”
Isahac Oliver · Executive Creative Director, &Rosàs
6 Oct 2022 (opens in a new tab) · Translated from Spanish
