Fundación Josep Carreras, directed by Sonia Ramirez

Fundación Josep Carreras

Directed by Sonia Ramirez

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When Music Becomes a Call to Action

The Josep Carreras Foundation approached us with a powerful mission:
Raise awareness and support for the fight against leukemia through a spot that didn’t feel like just another charity ad.

They wanted something emotional but honest, hopeful but grounded, and above all, real.
A piece that could move people to act, not through shock, but through beauty and connection.
How do you visually translate resilience, science, and solidarity… into one minute of music and emotion?

Making of

We created “Imparables”, a cinematic piece where music becomes a metaphor for life, hope, and unstoppable progress. From the first piano note to the full orchestral build-up, every frame was crafted to reflect a powerful idea:

«As long as the music plays, there is hope»

Directed by Sonia Ramírez, with original music by Dani Trujillo, the film combines emotional storytelling with visual elegance. A direct, moving call to become part of the solution by joining the foundation as a donor or member.

Fundación Josep Carreras shoot: crew preparing a theatre stage with a grand piano
Fundación Josep Carreras shoot: crew member adjusting the grand piano under a spotlight on stage
Fundación Josep Carreras shoot: part of the team posing in the stalls of the theatre
Imparables shoot for Fundación Josep Carreras: camera filming a child at the piano on stage
Imparables shoot for Fundación Josep Carreras: child playing the grand piano surrounded by crew
Imparables shoot for Fundación Josep Carreras: team member and an older man in a suit beside the set
Imparables shoot for Fundación Josep Carreras: older man in a suit beside a child at the piano
Imparables shoot for Fundación Josep Carreras: camera operator filming the piano scene on stage
Fundación Josep Carreras shoot: two crew members at the video village in a theatre box
Imparables shoot for Fundación Josep Carreras: musicians with their instruments on the theatre stage
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