Product Surgery Expertise
Turn invisible problems, bad odour, irritation, sweat, into visuals you can almost smell. The brief: go one step further and make the discomfort impossible to ignore.
Show, don’t tell. We built bold metaphors. Each vignette amplified the pain point so the solution (SANEX) feels like instant relief. The Execution: Surgical shoot, motion-controlled rigs, colour palettes dialled to the millimetre. Dream team: a crew that already knew each other; chemistry beats head-hunting.
Don’t miss the behind the scenes video. In just one minute you’ll discover every secret behind this production.
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