Flying Chair and a British House in Barcelona.
When Nestlé UK and McCann London trust you with their latest commercial for Shredded Wheat, you know you’re in for a challenge. One day to shoot. One of the most demanding clients in the industry. A London-style house in the middle of Barcelona. And yes, a flying chair.
Directed by the brilliant Joseph Mann, the spot blends warmth, nostalgia and a bit of magic.
Our mission? Bring that vision to life, fast, and flawlessly.
So we turned a Barcelona location into a quintessentially British home, built a custom rig to make a real chair fly (no CGI shortcuts here) and delivered a full-scale production with an international team, all in one intense, beautiful day.
Joseph brought the storytelling. McCann brought the insight. Nestlé brought the trust. And GLASSY brought it all together.
It’s projects like this that remind us why we love what we do: bold ideas, creative solutions, and zero excuses.
«Next time you need to make furniture defy gravity, you know where to find us.»
BTS pictures from the shooting day.
