We designed it with several units running in parallel to maximize output in minimal time and cost. We’re talking about 30 unique assets (not versions), including photos and videos, in JUST ONE DAY.
This ‘engineering’ we planned in advance allows us to coordinate camera & photo crews, art, wardrobe, make up, hair, production, light and product teams simultaneously. I won’t bore you with all the technical parts, but I will say that we’re getting pretty good at it and we’re really starting to enjoy it.
This project was directed by Andrea Bielsa, with an amazing team behind her who made it all possible. Thanks also to the awesome match and hard work of the ISDIN and CPWorks teams.
which the in-house team at GLASSY handled to deliver these pieces all wrapped up and ready to go.
Check out out selection of two brand’s videos.
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