The agency Vinizius Young&Rubicam, commissioned us to create a series of three ads to give continuity to the campaign “Gente que da el paso” which started with a spot staring the marathon champion, Martin Fiz.
With less than 10 days of pre production and with a maximum of 4 days filming, we had to make come true the three pieces.
We did castings in Madrid and Barcelona so we could find the best actors in the country that could transmit all of the aspects that the characters should for each one of these movies. With a total of 8 staring actors and more than 15 extras, in 2 intense casting days, made at the same time in the 2 cities. With the best team created with more than 40 people, filming during 4 intense days in more than 7 different and real locations.
We have had the honor to create one of the most innovative campaigns of the brand, motivating the viewer to activate and take mean in their lives, making their dreams come true.
This is the first of the 3 pieces, Motorista. We hope you enjoy it.